A: Kids Active Media Limited, founded by Justine Maynard, stands out as both an online toy store and a creator of educational children’s programming, specializing in content for ages 2 to teenagers. The company focuses on developing original Children’s Character IP that combines storytelling and education, aiming to entertain, inform, and inspire young audiences. By working with a team of talented individuals, Kids Active Media has built a creative hub and a trusted community of characters that enhance imaginative play while supporting a child’s developmental needs. Parents can rely on their safe platform that encourages healthy learning opportunities through carefully designed content and products. In 2026, Kids Active Media is expanding with a brand-new retail arm featuring character-based toys, books, plushies, and magazines available through POP-UP experience shops across the UK. These shops will provide an engaging, theatrical shopping experience that immerses families in the world of their favorite educational brands, reflecting the company’s commitment to combining play and learning in meaningful ways.