Privacy Policy

PRIVACY POLICY

Kids Active Media Limited

Last Updated: January 2026

1. Introduction

Kids Active Media Limited ("we," "us," or "our") is committed to protecting the privacy of children and families who engage with our educational entertainment content, publications, and retail experiences. This Privacy Policy explains how we collect, use, store, and protect personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

As a company creating content and experiences for children aged 2-7, we take special care to ensure that children's privacy is protected at all times. We understand the trust parents and guardians place in us, and we are committed to earning and maintaining that trust.

2. Who We Are

Data Controller: Kids Active Media Limited

Registered Office: [Company Address]

Company Number: [Company Registration Number]

Contact Email: [privacy@kidsactivemedia.com]

3. Information We Collect

3.1 Information from Parents/Guardians

We may collect the following information from parents and guardians:

Contact details (name, email address, phone number)
Billing and delivery addresses for magazine subscriptions and online purchases
Payment information (processed securely through third-party payment processors)
Marketing preferences and communication choices
Feedback, queries, and correspondence you send to us

3.2 Children's Information

We do NOT knowingly collect personal information directly from children under 13. All information about children is provided by their parent or legal guardian, who must give explicit consent for any processing of their child's data.

Where parents choose to provide it, we may collect:

Child's first name (for personalization purposes only, such as magazine subscriptions)
Child's age or date of birth (to ensure age-appropriate content)
Educational preferences and interests (to tailor content recommendations)

3.3 Automatically Collected Information

When you visit our website or use our digital services, we may automatically collect:

Device information (browser type, operating system, device type)
Usage data (pages visited, time spent, navigation patterns)
IP address and general location information (country/city level only)
Cookies and similar tracking technologies (see Section 11)

3.4 Information from Retail Experiences

At our popup retail locations and events:

Purchase information (for transaction processing and customer service)
Mailing list sign-ups (with explicit consent from parents/guardians)
CCTV footage (for security purposes, with clear signage displayed)

4. How We Use Your Information

We use personal information for the following purposes:

To fulfill orders and subscriptions: Processing magazine subscriptions, retail purchases, and delivering products to you
To provide customer service: Responding to inquiries, resolving issues, and providing support
To improve our services: Understanding how families use our content and retail experiences to make improvements
To communicate with you: Sending order confirmations, subscription renewals, and service updates
For marketing purposes: Sending promotional materials about new products and services (only with your explicit consent, which you can withdraw at any time)
To comply with legal obligations: Meeting tax, accounting, and other regulatory requirements
For security and fraud prevention: Protecting our business, customers, and children from fraud and security threats

5. Legal Basis for Processing

Under UK GDPR, we process personal information based on the following legal grounds:

Consent: When you have given explicit consent for processing (e.g., marketing communications, children's data)
Contract performance: When processing is necessary to fulfill our contract with you (e.g., delivering subscriptions)
Legal obligation: When we must process data to comply with legal requirements
Legitimate interests: When processing is necessary for our legitimate business interests, provided these do not override your rights (e.g., improving our services, security)

6. Children's Privacy Protection

Special Protections for Children:

We never knowingly collect personal information directly from children under 13 without verified parental consent
All children's data is collected through parents/guardians who provide explicit consent
Children's information is used only for the specific purposes disclosed at the time of collection
We implement additional security measures for any data relating to children
Parents have the right to review, delete, or refuse further collection of their child's information at any time
We retain children's data only for as long as necessary to provide the service requested

If we discover we have inadvertently collected information from a child under 13 without proper parental consent, we will delete that information immediately.

7. Sharing Your Information

We do not sell or rent personal information to third parties. We may share information with:

7.1 Service Providers

We work with trusted service providers who help us deliver our services:

Payment processors (for secure transaction handling)
Magazine distributors and delivery services
Website hosting and IT infrastructure providers
Customer relationship management (CRM) systems
Marketing and analytics platforms (only with your consent)

All service providers are contractually obligated to protect your data and use it only for the purposes we specify.

7.2 Legal Requirements

We may disclose information when required by law, such as:

In response to valid legal requests from authorities
To protect our legal rights and property
To protect the safety of children, our staff, or others

7.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, personal information may be transferred. We will notify you of any such change and the choices you have regarding your data.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected:

Active subscriptions: Data retained for the duration of the subscription plus 7 years for financial records
Marketing communications: Until you unsubscribe or withdraw consent
Customer service records: Retained for 3 years after last contact
Children's data: Retained only as long as the service is active, then deleted promptly upon request
Financial records: Retained for 7 years to comply with UK tax law

After retention periods expire, we securely delete or anonymize personal information.

9. Data Security

We implement appropriate technical and organizational measures to protect personal information:

Encryption of data in transit and at rest
Secure servers with restricted access
Regular security assessments and updates
Staff training on data protection and privacy
Access controls limiting who can view personal information
Enhanced security measures for children's data

While we strive to protect your information, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and contact us immediately if you suspect any unauthorized access.

10. Your Rights Under UK GDPR

Under UK GDPR, you have the following rights regarding your personal data:

Right to access: Request a copy of the personal information we hold about you
Right to rectification: Request correction of inaccurate or incomplete information
Right to erasure: Request deletion of your personal data ("right to be forgotten")
Right to restrict processing: Request that we limit how we use your data
Right to data portability: Request transfer of your data to another service provider
Right to object: Object to processing based on legitimate interests or for marketing purposes
Right to withdraw consent: Withdraw consent at any time where processing is based on consent

Parents and guardians have additional rights regarding their children's data, including the right to review, access, and request deletion of any information we hold about their child.

To exercise any of these rights, please contact us using the details in Section 14. We will respond to your request within one month.

11. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your experience. Cookies are small text files stored on your device.

11.1 Types of Cookies We Use

Essential cookies: Necessary for the website to function (e.g., shopping cart, security)
Analytics cookies: Help us understand how visitors use our website (only with consent)
Marketing cookies: Track effectiveness of our advertising (only with consent)
Preference cookies: Remember your settings and preferences

We do not use tracking cookies on pages or sections designed for children. You can manage cookie preferences through our cookie banner or your browser settings.

12. International Data Transfers

Your personal information is primarily stored and processed in the United Kingdom. If we transfer data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:

Standard contractual clauses approved by the UK ICO
Adequacy decisions recognizing equivalent data protection standards
Additional security measures for sensitive data, particularly children's information

13. Third-Party Links

Our website and content may contain links to third-party websites, such as educational resources or retail partners. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

We carefully vet all third-party links in child-facing content to ensure they are appropriate and safe.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Kids Active Media Limited

Email: [privacy@kidsactivemedia.com]

Postal Address: [Company Address]

Phone: [Contact Number]

We aim to respond to all privacy inquiries within 5 working days.

15. Right to Complain

If you are unhappy with how we have handled your personal information, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Information Commissioner's Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline: 0303 123 1113

Website: www.ico.org.uk

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we make significant changes, we will:

Update the "Last Updated" date at the top of this policy
Notify you via email if you have an active subscription or account with us
Display a prominent notice on our website
Seek renewed consent where required by law, particularly for changes affecting children's data

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

17. Our Commitment to Families

At Kids Active Media, we understand that trust is earned through consistent action. We are committed to:

Being transparent about our data practices
Protecting children's privacy above all else
Giving parents full control over their family's information
Using data only to enhance our educational entertainment experiences
Never selling or misusing personal information
Responding promptly to your privacy concerns

Thank you for trusting Kids Active Media with your family's entertainment and education. If you have any questions about this Privacy Policy, please don't hesitate to contact us.